Robyn Moreau Kuhlmann and Rene Moreau Hoffmann grew up at Holy Cross Catholic School and Church as part of Pat and Virginia Moreau’s family of seven. Now, the sisters are business partners and have brought their one-of-a-kind Smart Cow Yogurt Bar to the greater Green Bay community. Not only were they the first to introduce the brand-new concept of self-serve frozen yogurt to the locals, but they have also introduced a unique idea that pairs business with the community to do something good. “It’s Cool to be Smart” at Smart Cow, because the shop regularly donates part of an entire day’s sales to a local school in an effort to help schools with challenging budgets. The program is called “Grassroots Tuesdays.”
Robyn and her husband Hans created Smart Cow Yogurt Bar, opening two stores in Colorado, where they have lived for the past 12 years. Seeing how challenging and exciting the business is, Rene and her husband Dave joined in, and brought the idea to Green Bay. They recently opened their second Smart Cow location at 2450 E Mason Street, in front of East Town Mall. Their first store opened last April at 2321 S. Oneida Street.
The community has gone wild for Smart Cow, enjoying the experience of designing their own cool treat. Customers mix and match 16 flavors of frozen yogurt and sorbet, then choose from dozens of toppings, from nuts and candies to fresh fruit and warmed sauces. Customers are in charge of portions, flavors and cost, as they weigh and pay by the ounce. It’s a healthier alternative to ice cream, as the yogurts are almost all nonfat and contain live, active cultures to aid in digestion. Frozen yogurt typically has about half the calories of ice cream.
Fans of Smart Cow are equally appreciative of the regular support of schools, as well as the discount for teachers and military personnel. In just 10 months, the Green Bay stores have given more than $14,000 to area schools through the Grassroots Tuesdays program. The East side store will host Holy Cross Catholic School during the 2013-14 school year, donating part of the entire day’s sales to help support students’ learning inside classrooms where Rene and Robyn once learned. Smart Cow is also part of the Scrip program at Holy Cross, donating 5% of every purchase, in addition to its regular support of schools.
The girls’ mom, Virginia, helps out regularly at both stores, lending great support not only to their mission, but also to the logistics of running a busy retail store. She’s known as “Grassroots Grandma,” because she hosts and greets every school crowd. She’s also the official baker of Smart Cow pizzelles — crisp, freshly-baked wafer cookies served as a topping, baked to perfection as only she can bake them!
Robyn, Rene and Virginia are appreciative of the great support from the Holy Cross community. Every time you visit, you help them continue on their mission to support local education. Eating froyo is a tasty and easy way to help!